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Create An Effective Digital Strategy Introduction
Duration:
Only 4 Days
Method:
Classroom / Online / Hybrid
Next date:
05/09/2022 (Monday)
Overview
Creative An Effective Strategy Course in just 4 days when you choose our accelerated course.
Become a professional in Digital Marketing Strategy.
We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high-performance sports car round and round in circles on your way to the corner shop. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.
On this accelerated 4-day course, you’ll build your knowledge fast with learning days that utilise Spectrum Digitals Lecture | Lab | Review methodology.
What You Will Learn
Business Goals & Objectives
Business review & audit
Current strategies
Target & goals
Digital Strategy Fundamentals
Core Digital Marketing Strategy Components
Strategy Purpose
Strategy for plan communication
Digital Marketing and Digital Media
Resource Mapping
Budget Planning
ROI and Success Metrics Setting Strategy Objectives and KPIs
Setting Strategy Objectives and KPIs
Common Business Objectives and Campaign Expectations
Identify and Distinguish KPIs
Past Performance and Industry Benchmarks for Forecasting
Regular Performance Reviews Digital Strategy Research
Digital Strategy Research
Key Research Activities
Research Mapping
Strong Research vs. Potentially False Reports
Owned, Accessed and Desk Research
Audit Factors
Audience and Competitor Research
Social Listening Study
Creative vs. Media Brief
Developing a Creative Strategy
Key Creative Strategy Ingredients
Maximize and Repurpose Creative Output
Content Strategy Elements
Creative Format Specifications
Executing a Digital Marketing Strategy
Strategy Objectives
Optimize Channel and Budget Mix
Media Planning for Paid Channels
Key Campaign Components
Communicating a Digital Marketing Strategy
Stakeholder Communication Tools
Digital Marketing Strategy Best Practice
Becoming a Strategic Thinker
The Importance of Strategic Thinking
Emergent Strategy
Benefits of Strategic Thinking
Strategic Thinking Behaviours
Future-basing® Steps
Stay relevant, today and for the rest of your career.
Who Should Attend
Whether you’re a C-Level Executive, Dentist, Restaurant owner, a marketing graduate or an Entrepreneur , if you are promoting products and services and need to attract customers online. You need this course to create a digital strategy and and road map of how to do business online and get customers to choose your products and services and buy. This course is fundamental to your success online.
- This course will work towards certification in just 4 days. With us, you’ll be industry trained in record time
- Our Digital Strategy course is all-inclusive. A one-off fee covers all course materials
- Access to training materials and on going tutor support for free.
- You’ll learn more with real professional practitioners. This is industry led quality training. A day with a traditional training provider generally runs from 9am – 5pm, with a nice long break for lunch. With Spectrum Digital Training you’ll get at least 12 hours/day quality learning time, with your instructor
- You’ll learn Digital Strategy faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
- You’ll be studying Digital Marketing Strategy with the real industry expert practitioners who help business online.
- You’ll do more than study Digital Marketing Strategy courseware. We use labs, case studies and plan out your digital strategy to implement in your business and you will what apply what you learn to ensure our training makes sense. Our instructors use demonstrations and real-world experience to keep the day interesting and engaging.
Think you are ready for the course? Take a FREE practice test to assess your knowledge!