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Digital Marketing Awareness Course
Duration:
Only 4 Day
Method:
Classroom / Online / Hybrid
Next date:
04/01/2022 (Tuesday)
Overview
Digital marketing, also called online marketing, is modern marketing and is an extension of marketing forms to connect with audiences wherever they might be. The promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
What is digital marketing? The answer to this all-important question is in flux, as ‘digital’ continues to play a strategic part in the new economy. It was constantly changing and now it has to be demonstrably flexible. What digital marketing was a few months back yet alone a few years is interesting and how the different online marketing strategies are merging.
Rapidly merge into our new lives. As marketers, we must stay vigilant and continue to scan for new threats and opportunities in the digital landscape. But it can be difficult to work out which trends will actually add value to your marketing strategy, as opposed to vanity metrics.
What You Will Learn
Digital devices – audiences experience and brands how they choose to interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
Digital media – paid and self generated communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
Digital technology – the marketing technology or marketing automation that businesses use to create interactive experiences from websites and mobile apps to in storessks and email campaigns.
Audience
This course is for all looking to do business online or are online and want to improve their digital footprint for business growth.
- You will have a industry overview in just 4 days. This allows you to get started with your prospects as soon as you’re done with the course.
- Can Digital marketing Work for my business? A one-off fee covers all course materials, accommodation and meals
- Could I take Digital Marketing as a career change and what are the job opportunities? We can help to implement your online strategy if you are new or have experience
- Why you should choose this Digital Marketing awareness course. This course has been created by active industry professionals and practitioners with hands on business and marketing expertise.
- You’ll learn to understand the concepts. To make informed choices to do it yourself or partner with an agency.
- You will be supported. You will have access to unlimited Digital marketing training support. Awareness
- You’ll do more than a course. You will be motivated to change your live with endless possibilities.
Think you are ready for the course? Take a FREE practice test to assess your knowledge!