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A marketing funnel is a series of stages to guide prospects through the customer journey. The funnel will helps us to plan and measure efforts to attract, engage, and convert prospects through content and other marketing materials, like landing pages and ads.
Marketing funnels are commonly based on the ‘AIDA’ model; Awareness. Interest, Desire and Action. There are extended version such as Awareness, Interest, Consideration, Conversion and Retention, where it is more indepth by breaking every moment a consumer will go through.
Book with us today to get a better understanding on the journey your consumers will go through so you can ensure that you are marketing your business correctly.
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Spectrum Business Marketing Funnels
Each consumer goes through a process called the buyers journey (marketing funnel) when searching for a product or service. It is important to know and understand this process as it will help you to know your target audience better and ensure that you have the right marketing strategy for your business to get leads and conversions.
This is the top stage, where the consumer is aware of a problem they want to solve.
Here you will attract potential customers by creating visibility and recognition as well as collecting information from them to generate leads to pull into the lead management system. This will be through your marketing campaigns.
This is the second stage, where consumers are looking for options and knowledge to make an decision to solve that problem.
The leads you have gain are now doing further research to know more about the product or service you provide. Here is where your business can build a relationship with the consumers and nurture them by sending specialised content
This is the third stage, The consumer knows about the business/brand but is also considering others.
The leads turn into qualified leads because they’re more active with your business. Here you will continue to nurture them and send information about your products and offers.
This is the fourth stage, The consumer has made an decision and is ready to take action/purchase.
Here is where you will nurture the decision making process of the consumer and convince them that your business/brand is right for them.
This is the final stage, after the consumer has made a purchase to ensure that they will come back, you will need to continue the relationship with the consumer and build loyalty. By emails, personalised content or offers.
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Measuring the success of your marketing funnel
Understanding your customers requires observing and communicating with them—not just looking at numbers on a chart and making assumptions. To measure your marketing funnel’s success, you need both quanitative and qualitative data.
Quantitative research is designed to gather data points in measurable, numerical form. It relies on the observation and collection of non-numerical insights such as opinions and motivations. Essentially, quantitative research gives you hard data, while qualitative helps you explore more in-depth ideas.
Qualitative sources include research methods like open-ended customer surveys. where you learn about common pain points of your buyers or which product features are most interesting to them. The answers allow you to understand the frustrations and desires of your target audience.
Marketing Funnel & Development
Don't let your business get left behind.
Due to the large competition in the market, developing a funnel strategy is essential to your business.
Be market leaders! We utilise your marketing assets by developing exceptional funnel strategies to best intercept the market and reach your consumers.
Depending on your target audience and the reach you want to achieve, we can create multiple marketing funnels (each with their own tailored strategies) to effectively reach each demographic.
Request a free consultation today to expand your consumer base through the outstanding service that we provide.
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Marketing Funnels For Any Industry
Tell your story to generate leads and sales
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QUESTIONS & ANSWERS
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Cost depends on the type of your business and the available budget. We offer modular solutions to meet any requirement and have great entry price points to get started. In general, if you need an eCommerce funnel to sell products online directly, this will cost more than a website funnel for a service-based business.
We develop our websites to be fast and responsive, and utilize the right page structure that is easily crawlable by search bots. On-page optimization is only part of the battle. To boost organic traffic in the long-term, you will need to utilize search engine optimization. If you’re looking for an immediate lift, Google Ads are always another consideration.
The average website will take approximately 6-8 weeks to design and development. This includes all the steps included above, from our first meeting to the website launch. The project timeline might be extended with larger projects, such as product-heavy eCommerce websites.